During the Business Development Programme we encourage business owners to consider their own categories but have some suggested ones to get people started, these are: Motivation, Sales, Marketing, Business Networks, Resources, Finances, Product/Services and Business Planning.

We've found that it's important to define what the category means to you before scoring it. As our programme lasts a year it is not unusual for someone to think about a business area in a totally different way 12 months later. That is completely normal as every business evolves with time. Keeping a record of the changing definitions enables you to observe the progression made.