Marketing for Entrepreneurs, Concepts and Applications for New Ventures is a cracking read. I wouldn't have come across it but we're in the middle of writing a piece for the UEA and it was from their bookshelf. It is a thorough look at marketing for new ventures of any size. It would equally be useful for established businesses wanting to review what they do and why. It was printed this year and offers an up to date version of marketing concepts with useful, real life case studies that demonstate the theory.